Forrester recently released research that indicated that firms use Wikis mostly for knowledge management.
Other uses included collaboration and project management - which seem like other interesting uses. I was speaking with an MBA student recently and he mentioned that most of his group projects are done through a wiki like interface so that collaboration and editing could occur quicker - brilliant!!
Recently WikiMindMap was released that creates mind maps from wiki articles - here is the result for web analytics. This looks like a great way to “see” how information is grouped. I can’t wait until it can be applied to other wikis!
The beauty of the mind map, is that the diagram shows context of the central theme as it relates to other themes or ideas - it is this relationship with other themes that defines the concept.
Web analytics without the right amount of context makes it almost unusable - so think about web analytics in terms of the context that you are analyzing data. Mind maps are very useful for delivering the right insights with the right context.
On Tuesday, I launched www.wikiwebanalytics.com to community.
The wiki is meant to be an online resource for web analysts, where we can share best practices, details, basics/advanced tips in one place. There are lots of great people blogging about web analytics, and two wonderful new books, but we need an online resource where we can share, document our knowledge, and learn from others.
The goal for the wiki is 300 articles in 3 months.
We are on track to get there, and the existing articles keep getting better and better. Take a look at the article for Visit/Sessions.
There are lots of articles that still need to be written, and with the addition of each new article other ideas for articles are started. This page is a collection of all the latest ideas for articles that are needed or need editing.
The wiki is using Google Analytics - I am providing a public GA log-in to see the tool in action and provide data for articles. (I have planned to add open web analytics in the near future.)
According to Eric T. Peterson’s March 2007 Summary, 82% of web analysts believe that web analytics is misunderstood in their organization.
WikiWebAnalytics.com is not only a great place to learn about web analytics, but you could use the articles to help explain what web analytics is to your organization.
If the topic you want to reference doesn’t exist yet, start an article today!
Dylan